Fonts play a major role in shaping your brand’s identity and expressing its personality. But choosing the right fonts for your brand can feel overwhelming, given the many look-alike options out there. In this article, I’ve compiled the 25 best websites to find fonts for your brand.
When choosing brand fonts, you generally have three options: free, paid, or custom.
As a small brand, going for free fonts can be tempting. Many of my clients choose this option, and that’s perfectly fine.
But keep in mind that investing in unique, high-quality fonts can help communicate your brand’s originality. Also, remember that free fonts often have less quality control and come in fewer styles, limiting your brand’s appearance flexibility.
And lastly. I think type designers deserve to be paid for their fantastic work.
The best place to find fonts is usually foundries—specialised companies that design and distribute typefaces. Foundries offer a wide range of high-quality fonts, from versatile sans-serif and serif typefaces to unique display fonts—usually with multiple weights and styles.
Sometimes, you can buy fonts directly from talented designers, like Daniel Stuhlpfarrer, Typographische or Tropical Type. You can also use websites like Creative Market or Behance to find independent type designers.
Besides, here are 25 websites to find great brand fonts*, sorted from A to Z:
*I may sometimes say “font,” but I usually mean typefaces (font families with different weights and styles).
Adobe Fonts is a subscription-based service included in Adobe Creative Cloud subscriptions, starting at $9.99 monthly.
A subscription provides access to a wide range of quality fonts and allows for easy integration into applications, making it ideal for businesses already using Adobe’s services.
Atipo Foundry offers a variety of contemporary fonts that are perfect for adding some personality to your branding.
You can get one style per font family for free, or you can buy the complete typeface on a “pay-what-you-want” basis.
Colophon Foundry is renowned for its high-quality, paid, and custom-designed fonts.
The foundry collaborates with brands such as Canva to produce unique, tailor-made typefaces. Their retail fonts, including Apercu, Visuelt, and Value Sans, are also well-regarded in the design community.
Commercial Type offers an extensive range of professionally designed typefaces suitable for various branding needs. Their fonts are crafted by renowned type designers, ensuring top-notch quality and versatility. Famous examples include Graphik or Neue Haas Grotesk.
Commercial Type has also created plenty of custom fonts for clients like Bloomberg, Vogue and the Financial Times.
Dinamo is a premium, contemporary type design studio offering retail and custom typefaces. Its fonts are very unique and characteristic, perfect for communicating brand personality.
Displaay is an independent type foundry offering contemporary typefaces by type designers worldwide. They provide both retail and custom-designed fonts, aiming to design distinctive fonts that aren’t available elsewhere.
Their fonts are ideal for modern branding projects and are used by well-known brands like Nike, YouTube, and Facebook.
FontSpace has over 120,000 free fonts, with around 18,000 suitable for commercial projects.
Font Squirrel offers a huge selection of free and affordable fonts. It also has a font identifier that helps pinpoint similar fonts and find the perfect match for your branding.
Like with some other font platforms, you can also find many of these fonts elsewhere, for example on Google Fonts or Adobe Fonts.
Fontspring collaborates with many popular foundries and offers over 69,000 fonts. All their fonts are designed for commercial use and are sold with a hassle-free, one-off license.
As the name suggests, Free Faces is a selection of typefaces available under various free licenses.
If you’re feeling overwhelmed by the amount of free fonts out there, this curation would be a good place to start looking for your brand fonts.
Good Type Foundry is known for its quality and original retail and custom typefaces. They offer various fonts suitable for branding and focus on creating clean, contemporary typefaces with lots of character.
As you’ll likely know, Google Fonts is a free, open-source library with hundreds of typefaces.
Despite being free, it offers many high-quality fonts suitable for web and print use, making it a popular choice for budget-conscious brands.
One of the great advantages of Google Fonts is their seamless integration with various applications, including websites, Canva, Google Docs, and more.
Grilli Type is famous for its modern, versatile typefaces that blend functionality with personality.
In addition to its retail offerings, Grilli Type—like many others—also designs custom-type projects for brands like WeTransfer or Pinterest.
While most foundries offer a range of styles, Heritage Type Co. identified a market gap for authentic vintage typefaces. If you’re aiming for a nostalgic look, you need to check out their website.
Hoefler & Co. is renowned for creating elegant and readable typefaces.
Its library of 1,500 fonts is used worldwide in branding, major publications, print, web, and various other projects—by institutions such as the Guggenheim Museum or The New York Times.
Based in my adopted home of New Zealand, Klim Type Foundry creates beautiful typefaces that combine historical elements with modern aesthetics. Its fonts range from functional to ornamental and are used by famous brands like The Financial Times or PayPal.
The foundry also designs custom fonts for clients such as The Financial Times, PayPal and National Geographic.
Like Atipo, Lost Type Co-op is a Pay-What-You-Want type foundry. It offers over 50 unique typefaces from global contributors, with 100% of sales going to the designers.
Lost Type fonts have been used by major brands like Nike, Starbucks, Disney, and even the President of the United States.
You can browse various categories, styles, and collections to find fonts that fit your branding needs.
Monotype has a long history in typography, from traditional typesetting to modern variable fonts.
With over 150,000 fonts from top designers, they offer classic and contemporary options, including famous families like Helvetica, Univers, and Frutiger and new releases like Posterama and Masqualero.
Brands like Santander and Colgate use these high-quality typefaces from Monotype and partnerships with other renowned foundries, such as Linotype and Hoefler & Co.
The downside is that access is now subscription-based, which simplifies licensing but can be frustrating if you only need a few fonts.
MyFonts is an extensive online marketplace offering thousands of free and paid fonts from various foundries and designers.
It’s a great resource for finding popular and unique typefaces, with prices ranging from $0 to several thousand dollars. They also offer subscription plans.
One standout feature is “WhatTheFont?”, which helps identify similar fonts and helps you find the perfect font for your brand.
Off Type offers contemporary and playful typefaces suitable for modern brands. Its focus is on originality and quirkiness, and its fonts are inspired by various themes, from royalty to pop culture.
Open Foundry is a platform showcasing curated open-source typefaces from designers worldwide. It offers a beautiful selection of fonts with plenty of personality.
Pangram Pangram is another modern foundry known for its contemporary fonts like Editorial New and Neue Montreal.
They offer “The Font Starter Pack,” an affordable yearly subscription that includes their fonts and those from Off Type. Free trials for individual typefaces are also available.
The Designers Foundry provides a curated collection of quality typefaces from various designers.
The foundry offers one-of-a-kind, modern fonts that make for distinct brand identities. Like many other foundries, The Designers Foundry also develops bespoke brand-specific fonts.
Type Network provides a diverse range of typefaces from various independent foundries. It offers quality and original fonts for various branding needs.
It may come last, but Velvetyne Type Foundry is an incredible resource for brand fonts.
This foundry offers free, open-source fonts created by a collective of designers. Their unique, versatile, and high-quality fonts make them an excellent and cost-effective option for your branding project.
I hope you enjoyed my collection of the best websites to find fonts for your brand. Whether you’re looking for free or paid fonts—there’s a typeface for every brand and budget.
Whatever option you choose, always double-check the licence agreement before using these fonts commercially.
I know how overwhelming font selection for branding can feel. But basing your branding on a solid brand strategy and defining a unique brand personality before diving in makes it a lot more manageable.
If you need help with your branding, feel free to reach out.
In the meantime, you might like my selection of other branding resources.
Title image: Mockp by SédShop.Co, also available through Mockupcloud (affiliate links)
