Fonts play a major role in shaping your brand’s identity and expressing its personality. But choosing the right fonts can feel overwhelming with so many look-alike options out there. Need some help? In this article, I’ve rounded up the 25 best websites for finding fonts for your brand.
When choosing brand fonts, you generally have three options: free, paid, or custom.
As a small brand, it can be tempting to choose free fonts. Many of my clients choose this option, and that’s fine.
But remember that investing in unique, high-quality fonts can help communicate your brand’s originality. Also keep in mind that free fonts often have less quality control and come in fewer styles, limiting the flexibility of your brand’s look. And—I think—type designers deserve to be paid for the fantastic work they do.
So that’s out of the way: Where to look for quality fonts?
The best place to find fonts is usually foundries—companies that specialise in designing and distributing fonts. Foundries offer a wide range of high-quality fonts, from versatile sans-serifs and serifs to unique display fonts. And they usually come in multiple weights and styles.
Sometimes you can buy fonts directly from talented designers such as Daniel Stuhlpfarrer, Typographische or Tropical Type. You can also use sites like Creative Market or Behance to find independent type designers.
Besides, here are 25 websites to find great brand fonts*, sorted from A to Z:
*I may sometimes say “font,” but I usually mean typefaces (=font families with different weights and styles).
Adobe Fonts is a subscription-based service included in Adobe Creative Cloud plans starting at $9.99 per month.
A membership gives you access to a wide selection of high-quality fonts from multiple foundries and designers. It also allows for easy integration into a variety of applications—such as your website—making it ideal for organisations that already use Adobe services.
Atipo Foundry offers a range of contemporary typefaces that are perfect for adding personality to your branding.
You usually get one style per typeface (a font) for free. Or you can purchase the entire typeface on a pay-what-you-want basis.
Colophon Foundry is known for its high quality, custom designed typefaces.
Their retail fonts, including Apercu, Visuelt, and Value Sans, are highly regarded in the design community. Besides, Colophon Foundry works with brands such as Canva to create custom, bespoke typefaces.
Commercial Type offers a wide range of professionally designed fonts that are suitable for a variety of branding needs. Their fonts are created by renowned type designers, ensuring the highest quality and versatility. Famous examples include Graphik and Neue Haas Grotesk.
Commercial Type has also created many custom-tailored fonts for clients such as Bloomberg, Vogue and the Financial Times.
Dinamo is a premium, contemporary type design studio. Like Commercial Type and Colophon Foundry, Dinamo offers both retail and custom fonts.
The fonts are very unique and distinctive—perfect for communicating your brand’s personality.
Display is another independent foundry offering contemporary fonts from designers around the world.
Display’s speciality is distinctive typefaces that aren’t available anywhere else. These fonts are ideal for modern branding projects and are used by household names such as Nike, YouTube and Facebook.
Again, they sell both retail and custom fonts.
The good news about FontSpace is that it has over 130,000 free fonts, about 18,000 of which are suitable for commercial projects.
The not-so-good news is that the site is less curated and you need a good eye to find fonts that are unique, legible, versatile and therefore suitable for your brand identity.
Like Fontspace, Font Squirrel offers a huge selection of fonts. Some free, some very affordable.
Font Squirrel also has a Font Identifier, which helps you find similar fonts to match any font you may find.
As with some other font platforms, you can also find many of these fonts elsewhere, such as Google Fonts or Adobe Fonts.
Fontspring collaborates with many popular foundries and offers over 69,000 fonts.
All fonts are designed for commercial use and come with a straightforward, one-time licence—unlike many others that rely on subscriptions or pay-per-traffic models.
As the name suggests, Free Faces is a selection of typefaces available under various free licenses.
If you’re feeling overwhelmed by the sheer amount of free fonts out there, this curation would be a good place to start when looking for brand fonts.
Good Type Foundry is known for its high quality and original typefaces—both retail and custom.
The foundry focuses on creating clean, contemporary typefaces that are full of character and therefore suitable for branding.
As you’re probably aware, Google Fonts is a free, open-source library of hundreds of fonts.
Despite being free, it offers many high-quality fonts suitable for web and print use, making it a popular choice for budget-conscious brands.
One of the great things about Google Fonts is that they integrate seamlessly into various applications, including websites, Canva, Google Docs and more.
Grilli Type is known for its modern, versatile typefaces that combine functionality with personality. The foundry sells some beautiful fonts, such as GT Sectra or GT Alpina, among many others.
In addition to its retail offerings, Grilli Type also designs custom fonts for brands such as WeTransfer, Pinterest and TikTok.
While most foundries offer a range of styles, Heritage Type Co. identified a gap in the market for authentic vintage typefaces.
If you’re going for a nostalgic look, you should definitely check out their website.
Hoefler&Co 
is renowned for creating elegant and legible typefaces.
Its library of 1,500 fonts is used worldwide in branding, major publications, print, web and other projects by institutions such as the Guggenheim Museum and The New York Times.
Based in my adopted home of New Zealand, Klim Type Foundry creates beautiful typefaces that combine historical elements with modern aesthetics. Their fonts range from functional to ornate.
The foundry also creates custom typefaces for clients such as The Financial Times, PayPal and National Geographic.
Like Atipo, Lost Type Co-op is a pay-what-you-want type foundry. It offers over 50 unique typefaces from global contributors, with 100% of sales going to the designers.
Lost Type fonts have been used by major brands such as Nike, Starbucks, Disney and even the President of the United States.
The site lets you browse different categories, styles and collections to find fonts that fit your branding needs.
With over 150,000 fonts from top designers, Monotype’s library includes iconic families such as Helvetica, Univers, and Frutiger, as well as contemporary releases such as Posterama and Masqualero.
Through partnerships with renowned foundries such as Linotype and Hoefler & Co., Monotype offers an even wider range of quality fonts trusted by brands such as Santander and Colgate.
The downside is that access is now subscription-based. While this simplifies licensing, it can be frustrating for smaller brands that only need a one or two typefaces.
MyFonts is an extensive online marketplace offering thousands of free and commercial fonts from a variety of foundries and designers.
It’s a great resource for finding popular and unique fonts, with prices ranging from $0 to several thousand dollars. Subscription plans are also available.
A standout feature is “WhatTheFont?” which helps you identify similar fonts to your font inspiration.
Off Type offers contemporary and playful typefaces that are perfect for modern brands.
With a focus on originality and whimsy, the fonts are inspired by themes ranging from royalty to pop culture.
Open Foundry is a site that showcases curated open source typefaces from designers around the world. It offers a beautiful selection of typefaces with plenty of personality.
Pangram Pangram is another independent foundry known for their contemporary typefaces such as Editorial New and Neue Montreal.
They offer The Font Starter Pack, an affordable annual subscription that includes their own fonts, as well as Off Type fonts. Free trials of individual fonts are also available.
The Designers Foundry is a curated collection of high quality typefaces from a variety of designers.
The foundry offers unique, modern typefaces that create distinctive brand identities. Like many foundries, The Designers Foundry also develops custom, brand-specific typefaces in addition to its retail offerings.
Type Network provides a diverse range of fonts from several independent foundries. It offers high quality and original fonts for various branding needs.
It may come last in my list, but Velvetyne Type Foundry is an incredible resource for brand fonts.
This foundry offers free, open-source fonts created by a collective of designers. Their unique, versatile, and high-quality fonts make them an excellent and cost-effective option for your branding project.
I hope you enjoyed my roundup of the best websites to find fonts for your brand. Whether you’re looking for free or paid fonts, there’s a font for every brand and budget.
Whichever option you choose, always check the licence agreement before using these fonts commercially.
I know how overwhelming the choice of typefaces for branding can feel. But if you base your branding on a solid brand strategy and define a unique brand personality before you dive in, it will be much more manageable.
If you need help with your branding, feel free to get in touch.
In the meantime, you might enjoy my selection of other branding resources, including books, courses and the best mockup sites.
Title image: Mockp by SédShop.Co, also available through Mockupcloud
Disclaimer: This article contains affiliate links. If you make a purchase through these links, I may earn a small commission at no extra cost to you.
