Choosing the ideal brand colour palette plays a crucial role in creating a strong brand identity and appealing to your audience. Here are 10 steps to help you curate your perfect brand colour palette.
- Define your brand: First, create a solid foundation by defining your brand’s positioning, uniqueness and value.
- Strike a balance between differentiation and category norms: Choose a middle ground that allows you to stand out while fitting into the industry and being seen as a valid option.
- Consider colour psychology: Colours can influence emotions and evoke certain associations, so keep this in mind when selecting your palette.
- Consider the cultural context: Be aware that colours are perceived differently across cultures. Understanding this helps avoid misleading associations.
- Choose your primary brand colour(s): Take into account all the points above when making your decision. Coolors is a great tool to simplify your colour selection.
- Choose your secondary brand colours: Select colours that complement your primary colour(s) and add depth to your visual identity. Here, you can find out how many colours a brand typically needs.
- Test your colour palette: Ensure your colours work across different applications, have enough contrast, and are accessible to all users. You might want to use mockups for testing.
- Plan for future growth: Will your brand colour palette remain scalable as your company expands into new markets or launches new products or services?
- Keep brand colours consistent: Make sure your colours are used consistently across all brand touchpoints and collateral to build brand recognition and trust.
- Review and refine your brand colours: Make sensible adjustments to your colour palette as your business evolves. But remember, consistency is the key to a strong brand.
By following these steps, you can create a visually and emotionally appealing brand that stands out in its market.
Check out my comprehensive blog post on brand colours for in-depth tips and practical tools for choosing your perfect brand colour palette.
If you need help creating an appealing colour palette for your brand, don’t hesitate to reach out.
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